So, I opened my email this morning and discovered an ad from Publishers Weekly, dedicated to a book called Precious and Fragile Things by Megan Hart.
Here's a copy of the ad:
So from advertisement to ordering, this book had just the right things in-between to give me, as a reader, what I needed to want to read this book. Without the proper blurb, or even without the excerpt, I think I might have said "interesting" but maybe not taken it to "must-read". This was an important lesson in understanding how every little portion of a book's online presence (and even the book cover and writing style) are so important in attracting readers.
In addition to adding the book to my reading list, I even posted a link on twitter and added the book to Goodreads. And I'm talking about the book here. So that's advertising dollars that are going even further. And that's the kind of perpetual marketing an author wants. That's the kind of marketing that even an advertisement can't track, but is so important in getting the word out to as many potential readers as possible.
To order from Amazon: Precious and Fragile Things