For those of you already wearing a marketing hat for your books, or for those of you like me that are planning for the future, this webinar sounds very informative. And it's FREE!
How to Sell More Books to Schools
Thursday, August 19, 2010 6:00 PM - 7:00 PM EDT
Here's the description from the webinar registration page:
"The opportunities for selling books to schools are enormous and ideal for publishers. The academic market is divided into three general sub-segments: pre-school, elementary-high school (K-12) and secondary (colleges and universities). Further segmentation uncovers more opportunities to sell books for adult education, home schooling, distance learning and private, military and other schools. Each sector has its own procedures, policies and distribution partners. Brian Jud will show you how to work in each segment to sell more books in more ways than you ever thought possible."