From the website Security Selling:And how do you utilize testimonials effectively once you get them? Check out this article from the website Vertical Response-Marketing Lounge (formerly Workz) entitled, "How To Use Testimonials To Increase Sales", By Loren Beckart
5 Easy Ways To Get Testimonials From Customers
Five of the best and easiest ways to get customer testimonials.
All companies need testimonials yet few know how to get them. Here are 5 tips to help you get more.
1. Create a testimonial form
Make up a testimonial form that asks customers specific questions about what they liked about doing business with you. Send the form to customers with some incentive offer to return it. Let customers know comments may appear on your website or in your marketing.
2. Survey customers
Use tools like Survey Gizmo or Survey Monkey to find out what customers think about you. Allow room for them to offer narrative answers. Those answers are your testimonials.
3. Use a flip camera
For less than $200, you can shoot HD quality video from a camera that fits inside your shirt pocket. Use the camera to capture customer comments about your products and services. It’s fast, easy and effective. You can shoot the customer comments and have it on YouTube (or your website) in a matter of minutes.
4. Use a record-a-call option
You can use automated or live calling services that will contact customers, interview them and record their comments. These customer comments can then be used in audio testimonial form or transcribed for written use. You can also get a recorded, toll-free line which allows customers to call and leave feedback at their discretion, another great tool for obtaining feedback and testimonials.
5. Offer an incentive
Many companies use giveaways and other incentives to obtain customer testimonials. They offer their customers a “reward” for the testimonial. The reward drives the number of responses, thereby accomplishing the business objective.
The correct use of testimonials in your marketing and selling can drive huge increases in your sales. Make getting testimonials a priority for your business and watch sales soar.
"Endorsements and testimonials are among the most effective ways to establish credibility in any marketing situation, but they are especially important online. With a third party saying in effect, "Yes, this is real, and it is good," the online shopper is reassured. The prospect starts to believe in the reality of your offer by reading that others either recommend you or have been glad they made a purchase from you... (click to read the full article).