I grew up with stories and these stories shaped my life - the ones I read and the ones I wrote. Stories still continue to inspire my life. Here are my thoughts on reading, writing, and life.
Friday, March 26, 2010
Branding Is Important For Authors
As authors we need to market ourselves as a personal brand. That includes creating a presence on social networking sites, attending industry events for face-to-face promotion, and creating a professional website. It also includes ensuring that we are streamlining our message and finding the right audience for that message. We need to know what type of writer we are. I struggled with this for a long time because I wanted the freedom to write whatever I wanted, but I've come to understand the importance of finding a genre that matches my writing. If you try to diversify too quickly in your writing genres then you don't give yourself a chance to build up a fan base and to continue to make them happy with a steady stream of new material. I am a fan of many authors. When I think like a fan, I know that fans want a steady stream of new books, and they want consistant quality in the work. If an author spreads themselves too thin between multiple genres, how can that author satisfy the fans of each with upcoming titles?