Friday, December 04, 2009

Another Self-Published Success Story - Elf on the Shelf

And here's another example of "if you've got a good idea, it doesn't matter how it's published". As quoted from the Publishers Weekly article about the book, "A self-published children’s holiday book has become a bestseller at a major online retailer..." And from elsewhere in the article, "Sales growth has averaged 342% a year; first-year sales were a little over $100,000, and the company expects 2009 sales to approach $7 million." Bookstores are actually teaming up to meet the strict 12 book minimum, and there's now a waiting list for reorders. You've got to love it! And the most motivating part of all is: "Pitts said that when her family first wrote the book, a literary agent tried selling it to a major house but had no luck, so they decided to self-publish."

So guess what folks: write a good story, create a good product, and don't give up. You can do it!

Publishers Weekly Article: Elf on the Shelf's Sales Policy Works for B&N, But Not for All Independents

The Elf on the Shelf: A Christmas Tradition


Anonymous said...

I did just that and now I'm really looking for some advice. I have no idea how to begin the concept of self publishing and I am afraid that my earnings will be significantly less if I use an

Michelle Reynoso said...

The best thing to do is to start with research. Research similiar books out in the market, research publishing companies, research places to market your book once its published.

If you are sure that you want to self-publish your book (instead of going the traditional route) then you need to be prepared to put just as much time into marketing the book as you did writing it.

I also suggest making sure you produce a high quality product. There are many "self-publishing" companies out there, some have better quality than others. And with all the book competition out there all vying for space, if you don't stand out as a quality product then you won't attract the attention you need to generate sales.

Not sure if that helps. If you have specific questions, I'd be happy to steer you to some links that might help.