Friday, July 24, 2009

Borders Ink - An Expansion in Everything "Teen"

I blogged about the expansion of the teen section in Borders back on 5/30/09, and now we can see the expansion actually taking place. Get the inside scoop in this article that was released on Wednesday:

Borders Expands Teen Section
By Jim Milliot -- Publishers Weekly, 7/22/2009 2:55:00 PM
Borders Group is rolling out a new teen section to take advantage of the relative strength of that category. “It’s a natural extension of what we’ve been doing,” said Kathryn Popoff, v-p of merchandising/trade books at Borders about the creation of Borders Ink...read more

2 comments:

ElanaJ said...

I just saw this on another blog. I think it's fantastic. It means the teen market won't be slowing down--hopefully. Good news for YA authors!

beth said...

EXCELLENT. I think YA is the place to be right now!